The project of "Chahar International Automobile Cultural Base" is large-scale comprehensive automobile culture base jointly organized and constructed by the Zhangjiakou Tongtai Traffic Group and Beijing Guangge company. located in the Xishan industry concentration area, the base is eastwards started from the west outer ring road, is westwards close to Tongtai logistics sites, is northwards facing the west outer ring road and is immediate neighbor of the central urban area with a total 847 hectares of land area, now, the project is being implemented. This project includes more areas with topical automobile culture: driving experience road, automobile exhibition center, automobile museum, super five-star hotels, automobile media center and automobile cultural theme park. Fully considering the local resources and existing conditions, the basal construction planning is creatively combining the international motor sport and media culture to form the urban culture brand and improve the city's comprehensive competitiveness. Through constructing the automobile culture, we hope to establish the cultural city imaging and brand of Zhangjiakou City in the north or even all China.